At first glance, this video of a burger being fried in a pan doesn’t look at all remarkable.
That is, until you learn that the patty isn’t made of meat.
This burger is entirely vegan, but sizzles and even bleeds just like a real beef patty.
The B12 Burger is set to be the first first plant-based patty that looks and acts just like meat to go on sale in the UK.
The product only contains mushrooms, potato, wheat, soy, extra B12, and beetroot juice, which makes the burger look like a bleeding circle of raw meat.
This isn’t beef but a 100 per cent plant-based burger patty that contains beetroot juice to make it look as if it is bleeding
The B12 Burger looks and acts just like real meat but is made of wheat, soy, mushrooms, potato and beetroot juice
How the vegan burger looks just like meat
• Coconut oil provides a fatty, satisfying consistency
• Wheat and soy proteins give a fibrous texture akin to the bite and depth of a traditional burger
• Beetroot juice allows a juicy, ‘bleed’ at the centre of the patty
• Potatoes provide a slightly crispy, grilled crust
• Mushrooms maintain the mouth-watering, succulent texture
• Vitamin B12, traditionally associated with red meats, has been added so that the Moving Mountains burger can genuinely compete with a beef burger and provide essential nutrients
It’s made by Moving Mountains, an independent British company that is set to beat two US brands making very similar products to be the first to launch in the UK next year.
The video shows how the burger sizzles in a frying pan just like a beef burger would, and slowly turns from pink to brown, mimicking real meat.
It’s set to launch at supermarkets and restaurant ‘in 2018’ but is yet unclear how much it will cost.
Beyond Meat began selling what it called the ‘world’s first plant-based burger that looks, cooks, and tastes like a fresh beef burger’ in 200 Whole Foods Market stores in the US in December last year.
But the meatless burgers that look and act just like meat have yet to hit British shores.
Unlike Beyond Meat, which is made from pea protein, the B12 Burger is made from mushrooms, wheat, soy, and potatoes, as well as beetroot juice.
The burger is made using (clockwise from bottom left): mushrooms, coconut oil, soy beans, beetroot, potato and onion
When inside a burger bun with the traditional trimmings, you can’t tell that this burger isn’t made of meat
The burger turns from pink to brown, just as a real burger does, when it is cooked
The B12 Burger is due to go on sale in the UK sometime in 2018
Another US rival is by Impossible Foods, which is backed by the Microsoft billionaire, Bill Gates, and an arm of Google.
The main ingredients are wheat protein, coconut oil and potatoes, but the key magic addition is heme, which has been described as ‘plant blood’.
It is only available at a few dozen US restaurants for now, however.
It took a team of leading UK scientists, chefs and farmers more than two years in a lab and over 100 test-kitchen recipes to create the final Moving Mountains B12 burger.
But now the company is hopeful that they will launch the burger in the UK next year.
Simeon Van der Molen, Founder of Moving Mountains says: ‘This marks a huge leap in innovation for humanity and will allow consumers to bite into a future that is better for their health and the health of our planet.
‘Our 100 per cent plant-based meat B12 Burger has taken scientists, chefs and farmers over two years to make and is the closest replication to animal meat in the UK, but requires less land, less water and produces less greenhouse emissions.
‘The environmental impact of the animal agriculture industry is becoming catastrophic and so it is essential that technological innovation keeps up to provide a real solution for food that is sustainable but doesn’t compromise on taste, therefore providing a viable alternative for vegans, vegetarians and meat-eaters alike.’